Floris: “To promote the first Floris van Bommel collection, my father needed photos for advertisements, showcards, brochures and press releases. I was still a student, but my father insisted on having me in the photo. It was best for the story. I thought it was all very exciting and agreed. In the restaurant of Brussels central station, we shot the very first Floris van Bommel advertising photo like the one you see here. In the photo, I'm sitting in a proper suit we borrowed from a local clothing shop enjoying a Cappuccino and reading the Herald Tribune. That’s what I typically do in real life when I have some free time... Either way, we got our very first photo for the more fashionable line. It looks quite classic now after all these years, but at the time, it was actually quite modern."

(Image below: The first advertising photo for the Floris van Bommel brand)